Wholesale
Stock Australia's No.1 compression sock brand.
Australians now search for Dr Woof more than any other name in compression socks, including Chemist Warehouse. We didn't just take the top spot. We grew the whole category.
The search data says it all.
Two years ago, Chemist Warehouse led the searches. Today, three Dr Woof terms each rank multiples higher.
Source: Google Trends, Australia, past 12 months, top queries for compression socks.
Bar lengths illustrative.
The most boring category in retail just woke up.
For decades, compression socks were a grudge purchase: beige, clinical, bought because a doctor said so. Then Dr Woof made compression socks people actually want to wear. The category is at all-time highs, and the customer who once bought one beige pair a year now buys five printed pairs and gifts them.
A category at all-time highs.
Australian search interest in compression socks, 2004 to today. The curve turns almost exactly where Dr Woof enters the market. Source: Google Trends, Australia.
Curve illustrative.
Here's what that shift means for your shelf.
Small footprint, serious turn.
A single spinner or wall bay. High turn, no floor commitment.
Bought again and again.
Once customers feel the difference, they come back for more, and buy for people they love.
Giftable by design.
Year-round replenishment plus a genuine Christmas and Mother's Day spike.
One product, many customers.
Nurses, travellers, mums-to-be, tradies, retirees. Everyone on their feet.
Born on the ward. Worn everywhere.
Dr Woof is a medical apparel brand first. Founded by three doctors, we built our name making scrubs for healthcare workers. Our compression socks were born when nurses asked for real support that didn't look or feel like a medical device. Solve that for the hardest wearers in the country, and everyone else falls in love too. Now worn in over 32 countries.
Healthcare workers are still the heart of the brand, and we're Australia's most followed medical apparel brand. When nurses keep choosing you, a buyer doesn't have to take your word for much.
Official 
Licensee
The only Australian medical apparel brand trusted with a Disney licence. Disney vets its partners harder than any retailer ever will.
Serious product. Joyful shelf.
Every pair delivers graduated 15-20 mmHg compression. That's the spec. Here's what makes ours different.
Knitted designs, not printed ones.
Every artwork is knitted in stitch by stitch, not laminated on top like most patterned socks. Customers can see and feel the difference. Prints sit on a sock. Knit is the sock.
The bamboo customers ask for.
Soft, breathable, hypoallergenic, moisture-wicking. The one-word answer to "why does this feel so good?"
Comfort they notice in the first minute.
An extra-thick cushioned sole wrapped in bamboo softness. First hour of a shift to last hour of a flight.
Pressure they can rely on.
Every production run is independently tested by a third party for pressure consistency. It's not a prescription device, and we never pretend it is. We just hold it to that standard anyway.
A print for every customer who walks through your door.
<Whoever walks through your door, they're on their feet.
The long shift.
Nurses and carers standing twelve hours straight.
The long haul.
Travellers who want to land feeling human.
The nine months.
Expecting mums with tired legs.
The recovery.
Post-surgery, post-run, post-anything.
The everyday grind.
Teachers, retail workers, tradies, chefs.
The studio.
Pilates, running and everything active.
Dr Woof belongs in pharmacies, uniform stores, travel retail, podiatry clinics, hospital gift shops, and beyond.
Built to make your first order easy
and your reorders automatic.
- Wholesale pricing with healthy retail margins
- Low opening order of $500
- Opening range curated from real sales data
- Free shipping on reorders over $200
- Marketing assets and POS material included
- A real human managing your account
- Australian stock, shipped in 2 business days
Three steps to a stronger sock wall.
Apply
Tell us about your store. A real person reviews every application within 48 hours.
Curate
We build your opening range from the sales data behind 1 million+ pairs, matched to your customer.
Launch
Display, merchandising guide and a product story your team can sell from day one.
Already selling in stores like yours.
"Older customers buy them because the doctor said to. Younger ones buy them because they're fun. First sock brand that sells to both."
"The prints turn a boring pre-flight buy into a souvenir. Tourists buy the Aussie Natives print in pairs."
"The prints do the selling. We just keep the wall full. Reordered four times in the first six months."
"A customer bought one pair for her mum, then came back for five more. One for every sister."
Wholesale questions, answered.
Do you offer territory protection?
Every area is different, so we assess this case by case to make sure our stockists aren't competing with each other on the same street.
What's the minimum order?
Opening orders start at $500. Reorder minimum is $200, with free shipping.
What are your payment terms?
Payment on first order, with 30-day terms available for established accounts.
How quickly will stock arrive?
Orders ship from our Australian warehouse within 2 business days.
What happens after I apply?
A member of our wholesale team reviews every application personally and will be in touch within 48 hours with next steps and a wholesale catalogue.
Can I stock more than compression socks?
Compression socks are where most partners start. Once you're up and running, talk to your account manager about the wider Dr Woof range.
Start your Dr Woof partnership.
Share a few details about your business. A real person from our wholesale team will review your application and contact you with next steps.
✓ Human reviewed. Every application is considered by our team.
Select your Region
Oceania
Australia
AUD
New Zealand
NZD
North America
United States
USD
Canada
CAD
Europe
United Kingdom
GBP
Europe
EUR
Denmark
DKK
Sweden
SEK
Asia
Singapore
SGD
Hong Kong
HKD
Philippines
PHP
Thailand
THB
South Korea
KRW
Taiwan
TWD
Malaysia
MYR
Vietnam
VND
Oman
OMR
Qatar
QAR
Saudi Arabia
SAR
United Arab Emirates
AED
Kuwait
USD
Bahrain
USD